Jan Tarrant

4 min read Jul 11, 2024
Jan Tarrant

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Jan Tarrant: The Woman Behind the Iconic "I'm a Mac, I'm a PC" Ads

Jan Tarrant, a veteran advertising executive, is known for her groundbreaking work at Apple, specifically for her role in the "I'm a Mac, I'm a PC" advertising campaign. This campaign, launched in 2006, revolutionized the way people perceived Apple computers and helped to solidify the company's position as a leading innovator in the tech world.

Early Life and Career

Tarrant began her career at Ogilvy & Mather, a renowned advertising agency, where she worked for 15 years. During her time there, she held various roles, including Executive Creative Director. This experience provided her with the skills and expertise she would later bring to Apple.

Joining Apple and the "I'm a Mac, I'm a PC" Campaign

In 2003, Tarrant joined Apple as Vice President of Worldwide Marketing. She quickly became a key player in the company's marketing efforts, and her contributions were instrumental in shaping Apple's brand identity.

The "I'm a Mac, I'm a PC" campaign, created by TBWA/Chiat/Day, was a major turning point for Apple. The ads featured two actors, Justin Long as the "Mac" and John Hodgman as the "PC", who personified the respective computer brands. The campaign was highly successful, generating a great deal of buzz and helping to increase Apple's market share.

Impact and Legacy

Tarrant's work at Apple had a profound impact on the company's success. The "I'm a Mac, I'm a PC" campaign is widely considered to be one of the most effective advertising campaigns of all time. It helped to change the way people thought about Apple, positioning the company as a leader in innovation and design.

Tarrant left Apple in 2008, but her legacy as a marketing visionary continues to this day. Her work on the "I'm a Mac, I'm a PC" campaign is a testament to her creativity, strategic thinking, and ability to connect with audiences on a deep level. She is a true icon in the world of advertising, and her contributions to Apple's success will be remembered for years to come.